RALDWIN MACAPAGAL

TUI Group

Product Design & Digital Experience Lead (UX/UI Manager)

Promoted to the global Digital Experience Lead for Manage My Booking (MMB) in 2023, additionally co-managed the Customer Account and B2B design teams. I currently manage and lead a compact, high-performing team of UX and UI designers responsible for enhancing the entire post-booking journey across all major TUI products, regions and brands.

• Strategic design leadership: Leading key design decisions for flagship MMB initiatives and complex global enterprise-level projects, including Online Check-in, ancillary revenue integrations (e.g. seat selection, luggage options, in-flight meals, room and board upgrades), cancellation and amendment flows, and secure online payments.
• Global experience alignment: Coordinating and collaborating with international web and mobile app teams to deliver a unified post-booking experience across UK and European regions.
• Design consultancy: Championing UX/UI best practices, accessibility compliance and design thinking principles
• Insight-led problem solving: Defining and improving post-booking experiences using research and insights from Qualtrics, Adobe Analytics and call-centre feedback to identify user pain points and drive measurable improvements via A/B testing.
• Team leadership: Recruiting, mentoring, coaching and motivating a multi-disciplinary design team, ensuring high-quality output and continuous professional growth.

TUI UK

UI Design Lead / Senior UI Designer

Joined TUI as a Senior UI Designer, rapidly promoted to the UI Design & Practice Lead within 10 months. As well as managing UI designers in multiple experience levels, my leadership extended to design system governance where I scaled and maintained an early version of the TUI Design System.

Due to my dependability and proven track record, I was selected to work as part of a specialist 4-person UX/UI design team that was essential to supporting critical web and mobile app operations throughout the Covid pandemic. This required resilience, rapid problem-solving, clear communication and collaboration under highly pressurised circumstances.

• Design Leadership & Brand Stewardship: Managing a team of designers across several product markets
• Design System and Component Library: Extended and maintained the Design System using atomic design principles
• High-Fidelity UI: Produced high-quality UI designs for TUI and its sister brands such as FirstChoice and Crystal Ski.
• Cross-Functional Collaboration: Worked with global UX teams, product owners, data analysts and scrum teams to optimise user experience and conversion.
• Campaign & Agency Partnership: Partnered with agencies and brand teams to deliver web and ATL campaigns.
• Talent & Recruitment: Interviewed UX/UI candidates across multiple experience levels, contributed to team hiring decisions.

Xerox Corporation

Design Lead & Digital Project Manager

During my 16 year career at Xerox, I rapidly progressed from a graduate designer to Digital Design Lead and Project Manager. This dual role enabled me to create a reliable network of design and development specialists and suppliers, many of whom I have personally managed.

In Xerox’s Management Excellence Programme, I successfully built and led a highly-skilled, multi-disciplinary team responsible for designing and delivering websites, applications, graphics, video content, email campaigns, and live event platforms. Our work supported Xerox’s global product portfolio, corporate web presence, and a wide range of high-profile B2B and B2C clients.

• UX/UI Design: user flows, concepts, wire-frames, prototypes, high fidelity UI designs
• Stakeholder management: Working closely with Xerox.com creative/art directors and brand teams
• Recommending best practices for UX / UI and accessibility compliance
• Online banners, graphics, videos, animations
• E-mail newsletters and templates, managing email campaigns
• Data-driven marketing automation and personalised cross-media communications
• Event portals and microsites: Virtual Events sites, bid support sites
• Online Product Demos: Interactive user manuals and demonstrations
• Video editing and post-production
• E-Learning applications development

• Understand customer requirements, consistently deliver on budget, on schedule
• Prioritise and schedule tasks, produce accurate quotes and schedules
• Collaborate with 3rd party agencies, Agile / Scrum teams and suppliers across several timezones
• Main point of contact for customers during development & post project completion
• Manage resources to maintain flexibility to match fluctuating workloads
• Set team objectives, monitor progress, carry out performance reviews
• Identify and address training and development needs for team
• Review new applicant CVs, carry out interviews and assessments
• Ensure team uses uniform processes to maximise efficiency, minimise cost
• Ensure team compliance with ISO and information security audit criteria
• Deputise for Operations Manager when required

SCi Ltd. (Square Enix Europe)

Web Designer/Developer/Administrator

Industrial Placement Year at a London-based video games publisher. Formerly named Eidos Interactive, currently named Square Enix Europe.

• Redesigned and managed SCi's corporate site and official 'Carmageddon' website
• Worked with Marketing and PR teams to promote products on the website
• Explored new technologies/trends for further development of the company's sites
• Developed "Media Kits" or interactive CD-ROM portfolios of the company's products
• Developed digital marketing collaterals for various tradeshows